A Perfect Match- As seen in the News
The bond between soccer fans and footwear is expected to heat up this summer during the 2014 FIFA World Cup in Brazil.
By Angela Velasquez
Just how popular is the World Cup? Try this comparison on for size: combine the Super Bowl, the Stanley Cup Finals, the NBA Finals, and for good measure, a seventh game of the World Series and you are only starting to approach the level of interest and excitement the month-long soccer, or fútbol, competition (June 12-July 13) generates once every four years around the world. Michael Okebiyi, president of lifestyle sneaker brand Tyrek, believes there is no sporting event that can compete with the epic fervor of the World Cup. This summer is expected to be no exception when 32 teams and their legions of fans descend upon Brazil to determine which country will reign supreme. Okebiyi says a soccer crazed world presents a golden opportunity to market Tyrek’s line of World Cupinspired casual footwear. Each of the 32 leather lace-ups sport the country’s name, colors and a “Brazil 2014” embroidery on the toe. Styles retail for $150, except for the nine previous World Cup winners, which are given the Midas touch with 24K gold tipped laces ($175 retail). “It’s a cultural event that lasts an entire month meaning that for a whole summer people are fixated on their country and that makes World Cup merchandise a sustainable sale,” Okebiyi adds.